Category Archives: content

Is your website a dinosaur?

Published December 27, 2011

Has your website become an artifact?

There’s a curious phenomenon when it comes to websites.

At some point, your business outgrows your website. Maybe your target market has changed. Or the way you’ve worked with clients have shifted. Or your offers and programs have been totally redone.

But your website remains the same. An artifact of an earlier time in your business. Dinosaur bones.

When you find yourself in this boat, one of two things typically happen.

One, you bravely blaze ahead into writing new pages (but then your perfectionism flares up and you eddy out into a cycle of endless revisions, rewrites, and agony over …

Posted in brand + message, content, marketing

Getting the skills to pay the bills

Published November 16, 2011

The Beastie Boys: smart marketing advisors?

We’re halfway through the Marketing Secrets of the Rich + Famous Summit. And there’s something that’s coming up that I just can’t keep to myself.

Growing a business takes skill.

Fans of the Beastie Boys will remember a little ditty called “The Skills to Pay the Bills.”

Enthusiasts may even choose to opt for the multimedia experience here and click through to the B-Boys’ Amsterdam performance of the song.

As part of the series, I’ve interviewed Linda Claire Puig on why you need to send a regular newsletter in your business. Business Breakthrough Specialist Monica Shah on the 5 …

Posted in brand + message, content, copywriting, how to be, how to sell, how to write, marketing

3 myths about marketing that will sink you.

Published November 14, 2011

Let’s do some marketing myth-busting, shall we?

Myth #1: Marketing is sleazy.
This is a worldview that must die if your business is going to live and thrive. Last time I checked, the definition of marketing doesn’t include lying or selling something that doesn’t work.

If you have negativity around the idea of marketing, I’m curious why. Have you never seen someone do with love in her heart? Have you gotten burned by someone selling you something in the past? Have you not met people who are totally awesome AND who are promoting their work in a wholehearted, joyful way?…

Posted in brand + message, content, copywriting, how to be, how to sell, how to write, marketing

The Halls of Justice for marketing

Published November 7, 2011

When I was a kid, when superheroes weren’t out fighting the good fight, they were gathering at the Halls of Justice. Batman and Robin, Wonder Woman, the Green Lantern, Superman… the Halls of Justice was their HQ, in a made-up city called Metropolis.

The cool thing about super heroes is that they all have unique powers. No two are alike, but together, they can really get things whipped into shape.

Business is a lot like that, too. It really does take the wisdom of a group of smart people to get your business moving forward in the right …

Posted in brand + message, content, copywriting, how to be, how to sell, how to write, marketing

At Last – Marketing Secrets of the Rich + Famous

Published October 31, 2011

Dear faithful reader,

Because I want you to be as rich as you please…

Because I want more people to hear about you and how you make the world a better place…

Because I want you to join one of the most fascinating and lucrative conversations you’ll ever have the joy of participating in…

Because of all these desires I have for you, I’m throwing you a party. A celebration of knowledge, if you will.

Did you just hear a champagne cork popping, too?

I’ve been planning since spring to pull this off. And I think you’ll …

Posted in brand + message, content, copywriting, how to be, how to sell, how to write, marketing