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	<title>Stella Orange</title>
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	<description>finding the message that makes your cash register sing</description>
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		<title>The kitchen sink test.</title>
		<link>http://www.stellaorange.com/2012/02/07/the-kitchen-sink-test/</link>
		<comments>http://www.stellaorange.com/2012/02/07/the-kitchen-sink-test/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:12:37 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[brand + message]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2141</guid>
		<description><![CDATA[When it comes to writing your Services page on your website, think of the kitchen sink. You know the expression: everything but the kitchen sink? This is the test you must put your Services page on your website through. Because the truth is, your Services page is a curated collection of offerings. It’s not a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Quelling skepticism with your About page.</title>
		<link>http://www.stellaorange.com/2012/01/30/quelling-skepticism-with-your-about-page/</link>
		<comments>http://www.stellaorange.com/2012/01/30/quelling-skepticism-with-your-about-page/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 04:33:46 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[brand + message]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2130</guid>
		<description><![CDATA[&#160; We are entering a golden age of opportunity. There’s opportunity aplenty, when you know how to look at things. See, there are a lot of people out there who are skeptical about anyone who is selling anything on the interwebs. You may even be dealing with 3 layers of skepticism: Layer #1: They are [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Want a clear homepage? Step 1: think.</title>
		<link>http://www.stellaorange.com/2012/01/24/want-a-clear-homepage-step-1-think/</link>
		<comments>http://www.stellaorange.com/2012/01/24/want-a-clear-homepage-step-1-think/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:01:54 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[brand + message]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2113</guid>
		<description><![CDATA[So, last week we talked about the great translation problem. And the brass tacks difference between FEATURES and BENNIES. Or benefits, for those of you in the peanut gallery. So, you want your homepage to speak in terms of the benefits, results, and outcomes you help your client get. Become. Or achieve. Now, say you’re [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The great translation problem</title>
		<link>http://www.stellaorange.com/2012/01/17/the-great-translation-problem/</link>
		<comments>http://www.stellaorange.com/2012/01/17/the-great-translation-problem/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 02:46:35 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2096</guid>
		<description><![CDATA[There’s something that every business owner has. A translation problem. You speak, think, and dream in FEATURES. And your clients are on the hunt for the BENNIES. That’s benefits, for those of you in the sky box seats. Benefits are what your work DOES for your ideal clients. Makes ‘em richer. Thinner. Clearer. Smarter about [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>One of my favorite writing tips of all time</title>
		<link>http://www.stellaorange.com/2012/01/09/one-of-my-favorite-writing-tips-of-all-time/</link>
		<comments>http://www.stellaorange.com/2012/01/09/one-of-my-favorite-writing-tips-of-all-time/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 04:21:14 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2091</guid>
		<description><![CDATA[This ain’t your first rodeo, is it honey? You’re no spring chicken. You’ve bought the home study kits. You’ve been “on the line” for all those marketing training calls. Maybe you’ve even been in a program or two. Heck, you might even have a big kahuna business or marketing coach, right here, right now! That [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What’s your sausage?</title>
		<link>http://www.stellaorange.com/2012/01/03/what%e2%80%99s-your-sausage/</link>
		<comments>http://www.stellaorange.com/2012/01/03/what%e2%80%99s-your-sausage/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 22:42:14 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[brand + message]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2055</guid>
		<description><![CDATA[You know that scene in the Wizard of Oz? The one where Dorothy arrives at the Emerald City… and the wizard is being all intimidating and aloof… until Toto runs behind the curtain and finds this balding goofball, hiding behind his microphones? That’s what we as service providers are called to do. Pull back the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is your website a dinosaur?</title>
		<link>http://www.stellaorange.com/2011/12/27/is-your-website-a-dinosaur/</link>
		<comments>http://www.stellaorange.com/2011/12/27/is-your-website-a-dinosaur/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 15:09:49 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[brand + message]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2038</guid>
		<description><![CDATA[There’s a curious phenomenon when it comes to websites. At some point, your business outgrows your website. Maybe your target market has changed. Or the way you’ve worked with clients have shifted. Or your offers and programs have been totally redone. But your website remains the same. An artifact of an earlier time in your [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why your desk needs a spittoon.</title>
		<link>http://www.stellaorange.com/2011/12/20/why-your-desk-needs-a-spittoon/</link>
		<comments>http://www.stellaorange.com/2011/12/20/why-your-desk-needs-a-spittoon/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 21:07:13 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to be]]></category>
		<category><![CDATA[how to write]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2017</guid>
		<description><![CDATA[Dear Stella, I want to write like you. But I just sound so stiff and boring. What do I do? Right now, your marketing doesn’t really sound like you, does it? And maybe, until you and I started hanging out together, you didn’t even know that your marketing COULD sound like you. And sell like [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What’s your jellyfish?</title>
		<link>http://www.stellaorange.com/2011/12/13/what%e2%80%99s-your-jellyfish/</link>
		<comments>http://www.stellaorange.com/2011/12/13/what%e2%80%99s-your-jellyfish/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 15:38:57 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to be]]></category>
		<category><![CDATA[how to sell]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=2009</guid>
		<description><![CDATA[It was 78 degrees in the Atlantic ocean on Sunday, and I was pretending to be tough. My companions had decided they were gonna spring the extra 5 bucks for wetsuits. Not me. Never mind that I was covered in goose bumps. It was a wet, windy ride out to the reef, after all. But [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>If I see more of this, I will scream.</title>
		<link>http://www.stellaorange.com/2011/12/05/if-i-see-more-of-this-i-will-scream/</link>
		<comments>http://www.stellaorange.com/2011/12/05/if-i-see-more-of-this-i-will-scream/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 05:02:25 +0000</pubDate>
		<dc:creator>agough</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[how to be]]></category>
		<category><![CDATA[how to sell]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.stellaorange.com/?p=1973</guid>
		<description><![CDATA[Alright, faithful reader. We’re about to get UNCIVILIZED up in here. Stella’s about to get UNCORKED. Grab your bucket of popcorn and sense of schadenfreude. I just got a Facebook message from a woman I adore. She does INCREDIBLE work in the world. She is an AMAZING person. I would drag myself over hot coals [...]]]></description>
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		<slash:comments>6</slash:comments>
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