Gremlins are the voices in our heads that pop up when we need to write.

They are sniveling and nasty, yet strangely believable creatures who say things like:

I don’t know what to write about.

I’m too tired/busy/grumpy/not in the mood to do this.

I’ll do it later.

If you see that the gremlins have got ahold of you, see my tip for handling this with whimsy and power (“Why your desk needs a spittoon.”)

Perhaps the biggest gremlin of them all says:

I don’t like to write.

Granted, maybe you really don’t like writing. But the …

There are 4 things I want to see on your homepage:

1. Enthusiasm
2. Competence
3. Results
4. A “call to action”

There are 3 things I don’t want to see on your homepage:

1. “Do you struggle with —-?”
2. A headline that you would never say out loud to a client.
3. A lot of words that don’t make me feel hopeful, excited, or agitated (or feel much of anything.)

Here’s the thing: your homepage is the “face” of your business online.

And it needs to be as clean, clear, and friendly as your real face is, when you are with people in real life.…

We are entering a golden age of opportunity.

There’s opportunity aplenty, when you know how to look at things.

See, there are a lot of people out there who are skeptical about anyone who is selling anything on the interwebs.

You may even be dealing with 3 layers of skepticism:

Layer #1: They are skeptical about anyone who’s selling.

Layer #2: They are even more skeptical about anyone who’s selling things online.

Layer #3: They are SUPER hardcore skeptical about something being sold online , because they actually bought something from someone else, and it didn’t work out so …