Sharing great content with people who haven’t bought from you yet is a classic — and classy — marketing move. But for some reason, writing a newsletter or publishing our blog consistently is a real challenge for many self-employed professionals, healers, teachers and coaches. So how can you improve your consistency, when in comes to … Read More >
Writing about your business is like fishing. If you use the wrong bait, you’ll catch the wrong fish. In this goofy metaphor, words are your bait and your ideal clients are fish. But contrary to traditional marketing advice, catching the right (client) fish is actually LESS about using The Perfect Marketing Words… and more about … Read More >
A lot of people are impressed by the size of someone’s email list. I’ll admit it: I can get seduced by this, too. Recently, when one of my Accountabilibuddies told me about someone with a list size of half a million people, my pulse sped up a bit. There is something about a big list that kicks our imaginations into overdrive! If only I could reach those 4,000 – or 40,000 or 4,000,000 — people with my message! My life …
After a client recently revealed that she enjoys a 45% open rate for her newsletter content (and she has a list of 25,000!), I decided it was high time to improve my open rates for my list, too. If you’re in the same boat (or maybe looking to start a content-rich newsletter and blog habit), I’ll walk you through my thought process for how to quickly generate a year’s worth of quality content ideas. For awhile, I’ve been kicking around …
“Stella, my copy isn’t working!” If I had a nickel for every time I heard a business owner say this. But here’s the thing: copy is important, but it’s not the only thing. Copy is like frosting. You can eat it straight out of the tub if you want. But it really wants to be put on a cake. Your marketing message is the cake in this analogy. There’s a recipe to follow, more or less. And then when you …
In my work with thousands of business owners on their copywriting, messaging, and online marketing, there are a few things I’ve noticed about what gets in their way. Here they are, with some questions to dislodge yourself: 1) Not giving yourself enough time to think, talk it out, write, review + revise. Many business owners … Read More >
In Shut Up And Write yesterday, I copped to the fact that I am having a hard time organizing my Italian stallion of a mind. (Actually, my mind is Swedish-Irish-raised Lutheran, but I don’t think those people had stallions.) But let me back up. Not only am I a Recovering Perfectionist (6 years, 157 days … Read More >
This is it. The last day in my 30 day challenge to myself to write morning pages and, for some odd reason, post them where everyone who wanted to could read them. (I know, I counted 30 days in a weird way. Deal.) My timing is also interesting. The new moon was yesterday. A day … Read More >
I’m meeting my accountant Linda for breakfast burritos and a killer latte today. 🙂 Read More >
My little brother was born today. Except now he’s not that little. He’s a dad to three kids, husband to the amazing and possibly immortal M, and owns a house. He was my original creative partner. Together we made up all sorts of things. My dad used to work in an office, and would bring … Read More >
