Most business owners who want to win business online don’t – because they don’t know how to effectively write about what they do.

To be clear, it’s not that these business owners are stupid or don’t know how to write.

It’s simply that they don’t know how to write in a way that draws people in… and gets those people to DO something. But instead of doing something to change it, they just keep writing stuff that informs… but doesn’t inspire and persuade.

So, let me ask you this…

• Do you put links in a newsletter… but don’t get much response?
• Have you tried making offers in an email… only to attract people who don’t make great clients for you?
• Do you want move people to click, register or buy… but you just can’t understand how to do it in a way that feels good AND gets a response?

If you’ve said yes to any of these questions, you’re in good company. There are a lot of people doing good work in the world… who simply don’t know how to write in a more theatrical, emotional way to get people taking action!

Here’s the deal -­-­ “regular” writing doesn’t win business online.

The truth is, unless you know how to catch attention, keep people reading, get them excited, and ask for their business… you probably won’t get much business from your website. Or your mailing list.

Doesn’t matter how much traffic you get. Doesn’t matter how many people you get on your list. Writing is how you get people to do act!

Okay, hold up – who am I and how do I know all this?

I’m Stella Orange. And for the past five years, I’ve been writing copy with hundreds of online business owners. There are 3 things you should know about me:

1. I’m a copywriter – I know how to keep people reading and get them to take action. I’ve written with (and for) a wide range of business owners – sex experts, financial planners, parenting coaches, health coaches, and intuitives, to name a few.
2. My emails sell. I know how to write emails that get people buying. Happily. A few months ago, I sent an email promoting one of my events, and we sold out in 6 hours. This is what I teach my students – how to have a list that is so engaged, they LOVE buying from you. Again and again.
3. I’m a rule knower AND a rule breaker. I teach formulas and templates and systems and rules, because you need to know them for your writing to work. You have to know the rules before you can break them. Also, I’m here to DOUBLE DOG DARE YOU to be bolder and more real – and hold you to a higher standard.

This is why my programs are expensive. Not all copywriters have the huevos I do. And there aren’t a lot of copywriters who know how to craft writing that sells WITHOUT making people feel bad about themselves. Or speaking to struggle or pain.

(I can’t stand that kind of copy, either.)

Here’s what I know for sure. You don’t need to learn to write. You already know. But what you do need is to learn how to write in a way that gets your readers taking action. Which is why I’m pleased as punch to announce…

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WRITING THAT SELLS

How to write in a way that gets your list loving, wanting, and buying what you got

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The Writing That Sells production lab is a 9-­week copywriting program that shows you how to connect with the people on your list and move more of them to click, register, and buy from you.

You will learn how to increase your response rate, express what you do in an enticing way, and build a stronger relationship with your subscribers, so that you have more buyers.

Course highlights:

1. Get clear on your message + find your voice
2. Get your writing done on money-making, list-building projects
3. Training in crafting your money-making message PLUS copywriting training in key projects AS YOU GET THEM DONE
4. Three Q&A calls to ask questions and make decisions about your core message and talking points with Stella — I WILL ASK YOU TO MAKE DECISIONS + COMMIT TO THEM (and you will thank me later, after you sweat it out and curse my name)
5. Last 4 sessions are LIVE Writing Reviews with Stella – submit your draft to get a hot seat, plus sit in on other class member’s hotseats (this is PRICELESS – you will learn more advanced writing techniques as I coach other people. Truly).

Here’s what you can expect:

• You’ll be completely clear on how to express what you do in a way that gets people wanting it
• You’ll understand how to ask for business from your list – and get the RIGHT people responding
• You’ll know how to write any money-­‐making project + get business from it – for the rest of your life
• You’ll know how to speak the language of “gourmet” clients -­‐-­‐ and write in a way that connects with them
• You’ll understand the difference between emails, newsletters, and blogs – and know how to use each to grow your business.
• You’ll see bigger response online and off
• You’ll understand how to quickly outline email sequences that build rapport and move people to action
• You’ll understand how to RESONATE with the people who are your most likely buyers
• You’ll actually HAVE FUN writing!
• You’ll get people signing up for your teleseminars and free gifts
• You’ll have a list that grows without you knowing where people are coming from
• You’ll know how to write emails that get opened and read
• You’ll feel CONFIDENT that you are connecting with people through your writing.
• You’ll know how to use your REAL voice in your writing to move people to act
• And that’s just the beginning!

Because I believe that the BEST way to learn is by doing…

Get these projects done:

• Your awesome free gift that gets the RIGHT people subscribing your list
• 3 email sequence to get your most likely buyers on the phone with you (use this anytime you need more clients)
• An article for your blog/newsletter (you’ll learn 3 different ways to write great, high-­‐quality articles in this lab)
• A simple yet powerful opt-­in page for your first or next teleseminar (or Awesome Free Gift)
• 3 email sequence to invite people to your teleseminar

THE CURRICULUM

Get clear on your message and develop your copywriting skills by GETTING YOUR PROJECTS DONE in a supportive, inspired, and experimental setting. That’s why we call them “production labs.”

{Phase I – Message Basics}

Week 1 – Who you are and why you’re the one they want to work with

• You’ll craft your “origin story” – for your About page, and workshop and teleseminar intro
• You’ll explain who you are in 3 hot talking points
• You’ll nail what makes you different in the marketplace (your 3 distinctions)

Week 2 – Who your ideal client is and how it works in their world

• You’ll create 2-­‐3 quick and dirty ideal client profiles so you know exactly who you are connecting with
• You’ll bless and release the sorts of clients you don’t enjoy working with (the honesty exercise)
• You’ll get the “secret sauce” of getting in your audience’s heads, so they really feel like you are only talking to them in your writing

Week 3 – The Secret Sauce – How to write love letters, not junk mail

• You’ll write a 3 email sequence that gets most likely buyers on the phone with you - use this any time you need more clients!
• You’ll get proven secrets to writing like you talk, upping your open rate, and showing more empathy in your copy
• You’ll build your own rituals to get you out of your head and make writing fun (and take less time)

{Phase 2 – Copywriting Skills + Essential Writing Projects}

Week 4 – Let the right ones in – How to Write An Awesome Free Gift

• Come up with a topic and title for your Awesome Free Gift that gets the right people on your mailing list (this works for audios, videos, quizzes, and other free gifts, too)

Week 5 – Buy them dinner before you move in for the kiss – How to write a 3 email intro sequence that “warms up” new subscribers

• Write a 3 email sequence so new readers get to know like and trust you before they even get your newsletter

Week 6 – Newsletters, Emails, and blogs 101

• The difference between newsletters, blogs, and emails
• When to send emails and when to send newsletters
• What to write about in your newsletter and blog that will build your readership and create a loyal buying audience
• 3 ways to get your newsletter done regularly and STILL be inspired

• {Also this week: Phase 3 -­ Up Your Response}

Week 7 – How to Write An Opt-­In Page For a Teleseminar

• Write an opt-­‐in page for your first or next teleseminar where you’ll invite people to work with you

• {Also this week: Phase 3 -­ Up Your Response}

Week 8 – Get More People on the Line -­-­ How to write a 3 email sequence to promote your teleseminar

• Write a 3 email sequence to promote your teleseminar to your list
• Know how to write email subject lines that get your emails read
• Understand the pattern to writing short and longer emails that your people love getting, respond to, and take action on
• Liberate yourself from the email-­‐writing scripts everyone and their mother is sending these days – and get known for having a voice and style that’s all your own

• {Also this week: Phase 3 -­ Up Your Response}

Week 9 – Get Notorious – Mapping your tribal language and attracting the wizards/repelling the muggles

• Map out the things you always say – and use them to attract the people who are the most fun for you to work with
• What you need to assume about your readers to really resonate with the people you love working with the most
• Get your creative juices flowing – I’ll share project examples -­‐-­‐ and invite you to think of ways you can signal to like-­‐minded people that they’re part of your tribe in ways that make you so happy, it feels almost illegal

• {Also this week: Phase 3 -­ Up Your Response}

What’s included?

• 9 trainings in messaging and writing (approximately 45-­‐50 minutes)
• Three 75 minute dedicated Q&A calls to nail your message with Stella
• Open Q&A time to ask Stella your questions and get answers on the spot
• Your own “Message Playbook” workbook for easy reference of your key message and talking points after class is over
• Access to a special “Clients Only” email address to get your questions answered live in the next Q&A session
• Five of our very own “Writing Instruction” guides for every project you write in the lab, to give you templates for how to format a project, questions you need to answer first to write more powerfully, and a step-­‐by-­‐step process to get your writing done
• 4 live Writing Review group sessions – done “fishbowl style” – so you can listen as Stella reviews projects written by lab members and teaches advanced techniques in real time
• Option for Stella to review your writing project in a live Writing Review group session, so you get feedback and notes for getting an even bigger response
• Friendly, fast email support from our team
• Downloadable MP3 recordings of the trainings and Writing Review sessions for easy review and study of everything we’ve covered
• Deadlines to complete your writing projects ‐‐ and stay on track!
• Exclusive membership in a private online forum with lab members so you can get support, ask questions, and meet great people who also have growing businesses
• Our standard friendly “What’s next?” call after you complete the lab, to make sure you’re satisfied (and take care of any issues that come up)
• Automatic access to Stella’s Neighborhood, which gives you lifetime access to our alumni network, plus and discounts and special offers throughout the year

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Uh, that’s a lot. How will we fit it all in?

The first month it will be less – you’ll come to class, ask questions, and there won’t be much to write outside of class. In months 2 + 3, you’ll be writing, so plan on more out of class time. That said, we’ll cover how to make the time, and how to make the writing more fun, so you’ll actually enjoy the production process a lot.Plan on devoting about 2-­‐4 hours a week for this lab.

The lab runs July 9 through September 17.

During that time, block out Wednesdays 3-‐4:15 EST for Q&A calls and Writing Review sessions.

How the schedule works in Phases 1 – 2 – 3

Phase 1 of the lab is Messaging Basics. Trainings will be posted on Mondays, and we will send you a reminder to go pick up the lesson and handout, template, and Messaging guide for the week. Listen to the training, then come to an open Q&A call with Stella, so you can talk with me about what’s coming up and I can help you nail your talking points for your Messaging Playbook.

July 9 July 16 July 23

Training posted Monday Q&A Calls with Stella | Wednesdays 3 – 4:15 EST

Phase 2 of the lab is Copywriting Skills and Essential Writing Projects. Because you develop your writing skills through practice, Phase 2 is all about writing projects. Trainings will be posted on Mondays, and we will send you a reminder to go pick up the lesson and handout, template, and Writing Instruction guide for the week.

August 6 August 13 August 20* September 3* September 10* September 17*

Training posted Monday | Listen + write on your schedule * Writing Review group session | Wednesdays 3- 4:15 EST

Phase 3 of the lab is Up Your Response. There are certain moves and techniques that can only be taught when you write a project, hit a problem, and aren’t sure how to solve it. So in the last 4 weeks of class, our live calls will be Writing Review group sessions, consisting of hot seats. In each hot seat, I’ll review what a different business owner’s writing. And give them feedback on what is great… and what to tweak. You will learn techniques to up your response even more.

Every member of the class has the opportunity to win a 15-minute hot seat in a Writing Review Session. To be considered, submit a draft before midnight EST the day before the session (that’s Tuesday).

If you are someone who needs…

• Comrades, people who are like you and root for you
• Accountability, so you get in the habit of completing projects
• Structure, so you know how to get “in the mood” to write, and don’t waste all day doing it
• Deadlines, so you don’t set unrealistic goals about how much you’ll get done and then feel guilty when it doesn’t happen
• Fun, so that it doesn’t feel like writing about your business is so much flipping hard work…

Then this production lab is for you.

Now, you may be wondering…

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Q: Are you going to make me manipulate people?

Well, aren’t you a cheeky monkey! The answer is yes and no. Yes, I’m going to show you how to move people along a certain pathway – from interest to action. But no, I’m not going to show you how to prey on people’s insecurities so they buy from you.

The way I see it, you need to talk to people in a certain way to earn their trust. Sure, there are people out there who want you to tell them buying from you fixes everything. But those aren’t great clients.

In this lab, we’ll cover how to build relationships with people joining your list (the 3 email intro sequence). We’ll cover what to write about that adds real value in your newsletter and blog. And we’ll cover how to write emails and opt-­in pages that present your offer, in a way that actually gets people excited and clicking.

Really, please don’t worry about treating people badly. You don’t have to trick people to get them to buy from you online! I know it may seem that way. But there is another way. And you’ll learn how to do it in this course.

Q: I’ve done group programs before, and didn’t get anything done. Why would this lab be different?

I can show you what to do. I can give you deadlines. And I’ll give you everything I got. But doing the work is up to you – and the only one responsible for that is you.

I expect my clients to ask questions + tell me if they hit a roadblock. That’s why there’s Q&A time at the end of class – for you to tell me what’s going on, so we can find a way through it.

There’s an online forum – so we can be connected + keep the conversation going between classes. But at the end of the day, you have to hustle. You have to make sure you get what you need. And you are going to have to speak up when you get stuck. That’s the only way I can help you problem solve.

Honestly this lab is not for everyone. I expect you to actually WRITE while you are in the course. Sure, you can listen in and you’ll get TONS of great ideas. But if you want to make back a return on your investment in the course, expect to ask questions at every Q&A session, write your buns off, and be married to me and this program for 9 weeks. You want results? Then expect to work for them. But you don’t need to work alone. I’ll be with you every step of the way.

Q: Will you look over my shoulder when I write?

Here’s my deal: I believe that the best way to learn writing—and get really clear on your message and “voice” in writing—is to ACTUALLY write and get feedback from someone who really geeks out on this stuff.

So in addition to training, every member of the class has the opportunity to win a 15-­minute hot seat in a Writing Review Session. To be considered, submit a draft before midnight EST the day before the session (that’s Tuesday).

Q: I’d like more time with you to review my work.

This is a group program, which makes it more affordable for you, while still giving you a chance to have me review and give you notes on your work personally. We can get a lot done in those 15-­‐minute Writing Review hot seats, but if you want more time with me, please consider doing a VIP day

Q: Will you give us templates?

Absolutely. I’ve seen how useful templates can be for my clients. When you are writing a new project, it makes your work WAY EASIER to have a pattern to work from. I’ll also share examples of powerful bullet points, pull questions, headlines, and email subject lines, so you can see what great ones look like in action.

That said, I want to help find your OWN WAY to express the value of your work and fill your programs with your writing.

I’ll give you templates and pull back the curtain on the psychology of persuasion, influence, building rapport, and selling… but please, for the love of all that’s holy, don’t stop there.

Develop your own style, voice, and way of writing copy that works for you and your audience. Because the more you give yourself permission to do it your OWN way (and are savvy about what actually works), the more authentic and successful your copy will be.

Q: Will these calls be recorded?

Yes. I really hope you’ll do your best to make it to all the calls live, but if you ever have a conflict and can’t make it, no worries. All calls will be recorded—and many of my students take those recordings and download them so they can listen to them again later. Do that, too. More bang for your buck.

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The “Orange You Glad You Worked with Stella”
100% Risk-Free Guarantee

I want you to be MORE than satisfied with your experience in the Writing That Sells production lab. If you attend the first two classes and complete your homework, and you aren’t happy with the program, I’m happy to refund your tuition (less non-­‐ refundable deposit) in full. You’ve got nothing to lose!

I stand behind all of my programs with total certainty.

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This sounds great, Stella, what’s the investment?

The Writing That Sells production lab is an uncommon opportunity to work with a pro copywriter whose writing sells without being “icky” or old school.

You can be a person of integrity, and still send emails that get read and sell well.

You should know I don’t offer one-­hour, one-­off coaching sessions.

The only way someone can get me to review their writing personally is to do VIP Day or join the Writing Brigade. Those programs start at $3,900.

Copywriting skills are revenue-­‐generating. When you know how to write about your work in ways that move people and inspire them to act, your sales conversations change. Your talks and workshops change.

You change. Instead of feeling like you’re selling something, you feel confident that the work you do is tremendously valuable. You feel clear that you’re done undercharging or discounting your services. You feel inspired to share what you do with more people… because you KNOW how much your work makes a difference.

You get brave. Ballsy. And unapologetic.

Payment options

SIMPLE CASH FLOW OPTION - ENDS JULY 8TH

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I’m living proof that the internet has the power to give you what you want in life: work you’re passionate about, more freedom, clients from all over, a business that succeeds no matter what your local economy is doing, more time for your family + peeps + side projects that are more about love than making money.

But the only way you can have that is if you figure out how to write about what you do in a way that resonates with the right people.

You will learn to do that in this production lab.

In a little over 3 months, you can radically shift the way you write about the work you do—and it will make a HUGE difference in the your ability to get clients and buyers from your emails. There’s limited space in this program, so don’t wait to sign up.

Keep up the good work,