Stella Orange, WORDSMITH Uncommon copywriting & strategy to make your cash register sing

Get your blog on in 2011

Are you writing articles, blogs, and enewlsetters as often as you originally set out to?

It’s hard to find the time to sit and write. I totally get that. AND it’s also tough to come up with relevant and value-rich topics, week after week. Combine those two challenges, and the deck seems stacked against you.

But maybe it’s just time to shuffle the cards. Because when you’ve got value-rich, problem-solving, playful and uncommon content with your name on it, you’re one step closer to a cash register that sings.

Why? Because content is the spigot from which your expertise flows. It’s THE way to show your list, your tribe, and your prospective clients that you’ve got the proverbial chops to “get ‘er done.” (Or, as a whitewater rafting guide once commanded our whole boat: “Give ‘er biscuits!” We responded as trained, by paddling like mad.)

It’s yet another method of sharing what you know, with people who need it, without even being “there.” And at the same time, it’s a paradoxical reminder that you ARE there-- ready, able and willing-- to help.

Now here’s the thing about content: you get the most “bang for your buck” when you plan it out, so that it dovetails with your launches.

For example: promoting a weight loss program in February? In January, you can blog about curbing sugar cravings one week, and what to tuck into your desk drawer or purse so you’re not tempted by the drive-thru the next. The next week, talk about our hunger for things other than food. And the next… you can do a quick 3-point Q&A feature with a client who’s already been successful in your program. Voila! One month of content, planned.

It’s a thing of beauty, when you “begin with the end in mind” (thanks, Steven Covey!) and design your content to support the program you’re filling, or the product you’re promoting. But to pull it off, you need a plan.

So as you plan 2011, make sure you’re also charting a series of topics for your blogs, ezines, and articles that support the programs, events, and launches you’re selling. And schedule a time each week to actually sit down, turn off the phone, log out of email… and write.

I’m now offering a very limited number of one-day virtual intensives to help you “get your content on”… and strategize your content for all of 2011, including planning a year’s worth of content for your blog/article/ezine/, my very own pain-free way of cranking out smart content that people want to read, and carving out the time you need to “give ‘er biscuits”. Call or email me to find out more.