No, Really. What's a Sales Page?

The Savvy Biz Owner’s Guide to 4 Kinds of Web Pages

Getting people to sign up for your programs, calls, and events using your website is like travel in a foreign country.

Even if you’re not fluent in the local language, it pays to know a few key phrases. (Keeps the locals with messing with you too much. Lets them know YOU know enough to be hip to their scams.)

Which is why every savvy business owner who’s using their website to sell their products and fill their practice needs to know the web page lingo.

The 4 key kinds of web pages are:

1) Landing page

Folks click on an ad, or a link you’ve put at the bottom of an article with your bio, or a link you’ve included in a video that you’re sharing with your list or promotional partners… and that ad or link sends them to your landing page. Usually, it’s not your homepage. It’s more targeted, based on the ad or link, and gives them more info on the subject, or it’s a…

2) Squeeze page

This is a special kind of landing page, whose whole goal is to collect names and email addresses. It’s different from including an opt-in box on your homepage, because there are probably other things a visitor could choose to do on your homepage – like click on another page, or interact with your site without giving you their information. A squeeze page doesn’t have those other options. It’s all about collecting info, so you can follow up and build a relationship with that person.

3) Sales page

These are those super-long web pages with headlines, bullets, objections answered, testimonials, and all the fixins’ that the big dogs charge $25,000 or $10,000 to write. A sales page essentially takes readers through a whole sales process. Yes, they are long – long gets better results. There are several “buy now” button on the page, where people buy direct from the page.

4) “Regular Joe” page

Under this category are all the other web pages. Your homepage. Your About Us page. A description of your program or services, with a “call to action” to contact you by phone or email to schedule a first session and get started with you. Usually, these pages are purely informational, but it’s easy to add more ways visitors can get to know, like and trust you before they sign up for a program, or buy a product.

This post is the first in a 6-part series on using the web to fill your programs and practice and sell out of your products. Coming up next: all the little parts of a sales page… and how to easily put the parts together for a sales page that sells.