Lean in, chickadee.
Mama’s gotta bone to pick.
I’m talking to too many business owners who want their stuff to look a certain way.
And that way is perfect.
Exquisitely designed.
Fully expressed.
And written in a way that would make the angels sing as coins rain down from heaven.
What I am about to tell you may shock ya.
But we’ve got to get two things straight.
First of all, writing isn’t what wins you business.
Sales is.
Yes, you see me having fun over here. But do you think I dance around in m office all day, coming up with clever program titles and eating bon bons?
(Okay, okay… I am dancing around in my office all day. I confess… BUT I’m also on the phone doing sales conversations. Selling. Talking to people about what they want and whether I’m the one to help them achieve it.)
There is no getting around sales.
Sales is what keeps you in business.
And to give you a sense of numbers – I’m about to do 40 sales conversations to fill my next program with 14 people. I’ll probably do more than that. I once did 60 conversations in 3 weeks to fill a program. Do you?
Second, it doesn’t really matter if your writing is perfect.
It doesn’t matter if you have really clever program titles.
It doesn’t matter if you have memorized all the copywriting techniques in the book.
What matters is that you write, send it out into the world, and ask why.
Why did you get the results you got?
If you struck a nerve, why?
If no one opened, why?
If no one bought, why?
It’s really about getting into motion, and committing to learning one thing with everything you write and put out into the world.
The way you learn copywriting is by writing copy.
Sure, I can point out how to make that writing more effective. And more fun.
But at the end of the day, the only way you get better at it is by putting your butt on the line and risk sending an email that no one replies to.
If you don’t know, it’s your job to get the support and skills to start reaching for the answer. I’m here for ya, when you’re ready.
Mighty thanks to Paulo Ordoveza flickr photostream for the Ferris Bueller Program.
Posted July 16, 2013 at 7:48 pm | Permalink
HA!! Almost couldn’t keep reading because you had me laughing so hard at the image of you dancing around your office eating bon bons… so glad you’re back Stella and hoping like heck that I can make it to Bozeman!