The Secret to Making Your Emails Less Used Car Salesman and More Truffle
Before I was a full-time copywriter, I used to live in the awesomely charming mountain town of Bozeman, Montana. And sometimes, on my walks home from work, I used to stop at the chocolate shop and buy one piece of exquisite handmade chocolate.
Ah, the “Nipple of Venus.” I remember it well!
Dark chocolate ganache inside with a kiss of amaretto, topped with a dip of white chocolate.
Sure, it was 2 bucks. But oh, how I savored it!
And this, my dears, is how I want you to approach every email you send.
Not like a 36-pack of Hershey Bars from Costco. But like a little, playful dark chocolate secret.
Here are some ways to get your emails and articles into Truffle Mode:
1) Give away your best ideas. Share freely. Tell your list what you are learning. Reveal a recent A-HA moment. Show your surefire solution to a problem that keeps coming up as you talk with clients and colleagues.
2) Let them see you having fun. This is something I learned when I was in grad school for teaching. One of my professors insisted that no one would listen – or learn – if I was all business, and no sass. Same goes for you: be playful, silly, outrageous. Let your light shine!
3) Plug into your mission. Yes, yes, you want to make a living. But really, why are you doing the work you do? Connect with that fire, and you WILL be writing from an inspired, attractive place.
4) Forget “business as usual”. So many emails and newsletter are so yawn-riffic because they are a chore, and not a transmission of your joy, love, and expertise. As Gandhi has famously said, “Be the change you wish to see in the world.” What message do you long to hear in your life? If you whispered the perfect thing to one of your favorite clients that would make a huge difference in their biz, what would it be? That, my dear, is your “Nipple of Venus.”
This post is the fourth in a 6-part series on using the web to fill your programs and practice and sell out of your products. Coming up next: Why is a copywriter talking about my back-end?