Why is a Copywriter Talking About my Back-end?
Is your back-end making your revenue fat?
Your marketing plan this year may include teleseminars, group programs by phone or webinar, finally sending out an enewsletter on a regular schedule – or setting one up for the first time.
You intend to get back to blogging. You want to register people for your programs directly on your website. Maybe you’ve even got a launch – or four – in the year ahead.
As your friendly copywriter, I hear these goals from business owners, coaches, and service professionals all the time. And here’s what I always ask:
What’s your back-end look like?
And by that, I mean, what back-end systems do you have in place? Because 9 times out of 10, if you are doing – or getting back to – any of the marketing activities mentioned above, you need two things before you can even GET to the messaging and wordsmithing:
A team and the right automated systems. Depending on what you’ve got up your sleeves, you’ll need:
1) A merchant account to run credit cards
2) An ecommerce system to send email broadcasts and/or autoresponders and/or newsletters (1shoppingcart does it all, and is worth the cost if you’re planning on selling products through your site in the next 1-2 years).
3) Tracking system to measure opt-ins and conversion rates (so you know if your copy is working – and how well)
4) Virtual assistant to load content into #2, update your website, and handle the admin tasks that you don’t have time (or desire) to do
I’ll go ahead and add copywriter to that list, if you have a “Do It For Me” budget. If not, I’ll be teaching a handful of people the system I use to write emails and sales pages to fill your programs and sell your stuff in March. So you can get the “Do It For Me” inside info at the “Do It Myself” price. Stay tuned!
This post is the fifth in a 6-part series on using the web to fill your programs and practice and sell out of your products. Coming up next: Say it With Me – Online Marketing Is My Friend.
